Straight Talk on Smarter Advertising.

Plain-English guides on targeting, geofencing, and getting more from every dollar you spend.

What Is Geofencing? A Plain-English Guide for Business Owners

Draw a line on a map, reach the people inside it, measure who shows up. Here’s how it really works.

The real rates, $9 CPM for display and $17 for social, plus the math that turns a list of locations into a monthly number.

Historical geofencing reaches the devices that were at a conference, trade show, or grand opening, up to 90 days after it ended.

A fence around individual street addresses instead of a radius. The digital version of direct mail, built from the same lists.

A geofenced audience is a list of devices, not a banner ad. About 40 percent of it can run on Facebook, Instagram, and LinkedIn too.

The decision-maker is usually an adult daughter, not the resident. How the direct mail list you already buy becomes a digital campaign.

Fence the stores your customers cross-shop, advertise to the people inside, and use conversion zones to see who walks into yours next.

What geofencing can measure, what it can't, why click-through rate is the wrong scoreboard, and how conversion zones count real walk-ins.

It's almost never geofencing itself. It's preset fences catching the wrong devices, or no tracking to see what worked. How to audit yours.

No pressure. No contracts. Just a conversation about reaching your audience more efficiently.